Digital Marketing Manager
AR
ZH Healthcare (ZH) is a digital health innovator revolutionizing healthcare access through a platform that inspires, educates, tools, and supports the creators of digital health solutions. Our current focus is on mental/behavioral health through our blueEHR SaaS product and Pharma clients in improving the treatment experience of patients through blueBriX, our digital health PaaS.
blueEHR is used in four continents and 36 languages. ZH is headquartered in Bethesda, MD, USA, employs over 220 people globally through its subsidiaries in Geneva, Switzerland, and an Offshore Delivery Center (ODC) in Kerala, India.
We are driven by a single objective – unleash the creative potential of digital health creators to make healthcare technology accessible which will empower people to live their life to the fullest. If you share this vision and want to be part of an inclusive, adaptable, and forward-thinking organization, we would like to speak to you.
To learn more about ZH Healthcare, please visit: https://zhhealthcare.com
Title: Manager – Digital Marketing
Location: Kochi, Kerala (Hybrid)
Job Type: Permanent
Experience: 10+ Years
Educational Qualification: MBA Preferred
Description of role:
ZH is seeking an analytical, strategic, and experienced professional to join our team to plan, lead and execute our digital marketing strategy globally. This role will report to the CEO and will be an integral member of the leadership team in developing and executing digital marketing strategies and tactics that result in exceptional outcomes for the business. This individual must love to work in an intense and exciting environment, thrive on challenging goals and be a great team player. You will collaborate with the Product, Growth, Sales, Engineering, and other strategic heads to develop programs and campaigns that drive demand. You will also develop and oversee implementation of proactive digital marketing strategy and campaigns to ensure accountability for results that meet or exceed organizational marketing objectives.
Responsibilities:
• Plan and execute all digital marketing activities, including but not limited to SEO/SEM, SMO/SMM, marketing database and email marketing campaigns
• Plan and manage marketing automation, including lead scoring and nurturing to filter the right MQLs and SQLs eventually leading to a client conversion.
• Establish, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Identifies critical conversion points and drop off points on the website and optimize user funnels to improve conversion rate.
• Collaborate with cross functional teams to create landing pages and optimize user experience
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Establish a digital marketing team by recruiting, orienting, training and appraising employees.
Requirements:
• 10+ Years (at least 5+ years in leading digital marketing) in B2B demand generation, digital campaign management, content marketing for SaaS and PaaS,
• Exceptional track record of developing and implementing digital marketing strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Experience in marketing automation/CRM tools like Marketo, Hubspot, Salesforce, etc. Preferred.
• Experience with A/B and multivariate experiments
• Solid knowledge of digital marketing tools such as Google Analytics, Semrush, Ahref, Moz, Search console
• Basic knowledge of HTML, CSS, and JavaScript development and constraints
• Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in curating and refining a first-class digital experience with clear customer journeys and performance scorecards designed and implemented for key personas in target segments.
• Have built teams around digital marketing, demand generation, product marketing, etc.
• Have strong leadership skills and a proven ability to attract, manage, mentor, and develop a high-performing team.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Willingness to travel domestically and internationally as required.
Good to have / Optional Skills:
• Experience in marketing to a Healthcare audience supporting EHR and digital health products:
o Experience in Behavorial and Mental Health provider markets.
o Experience and understanding of the digital health needs of Pharma
Vice President – Marketing
AR
ZH Healthcare (ZH) is a digital health innovator revolutionizing healthcare access through a platform that inspires, educates, tools, and supports the creators of digital health solutions. Our current focus is on mental/behavioural health through our blueEHR SaaS product and Pharma clients in improving the treatment experience of patients through blueBriX, our digital health PaaS.
blueEHR is used in four continents and 36 languages. ZH is headquartered in Bethesda, MD, USA, employs over 220 people globally through its subsidiaries in Geneva, Switzerland, and an Offshore Delivery Center (ODC) in Kerala, India.
We are driven by a single objective – unleash the creative potential of digital health creators to make healthcare technology accessible which will empower people to live their life to the fullest. If you share this vision and want to be part of an inclusive, adaptable, and forward-thinking organization, we would like to speak to you.
Title: Vice President – Marketing (Digital Health)
Location: Kochi, Kerala (Remote, WFH)
Job Type: Permanent
Experience: 15+ Years
Educational Qualification: MBA Preferred
Description of role:
ZH is seeking an analytical, strategic, and experienced professional to join our team to plan, lead and execute our marketing strategy globally. This role will report to the CEO and will be an integral member of the leadership team in developing and executing marketing strategies and tactics that result in exceptional outcomes for the business. This individual must love to work in an intense and exciting environment, thrive on challenging goals and be a great team player. You will collaborate with the Product, Growth, Sales, Engineering, and other strategic heads to develop programs and campaigns that drive demand. You will also develop and oversee implementation of proactive marketing strategy and ensure accountability for results that meet or exceed organizational marketing objectives.
Responsibilities:
- Develops a cohesive strategy and marketing plan to drive brand awareness and market share gains for the business. Advise and prompt senior leadership with new approaches to the market opportunity.
- Conduct thorough market research and competitive analysis to understand preferences and perceptions of customers and the market.
- Collaborating with product strategy leaders to package, price, and position new solutions.
- Contribute to the creation of a comprehensive global marketing plan including digital marketing (web, SEO/SEM), social media-focused marketing, analyst relations, demand generation, events, and branding.
- Develop and efficiently manage the marketing budget, building a clear picture of ROI to drive future marketing programs.
- Proactively identify and develop longer-term marketing and communications strategies and initiatives that will result in leader positioning and growth.
- Develop, mentor, and inspire our in-house teams to be the best.
- Constantly track marketing KPIs and create new opportunities for generating leads.
Requirements:
- 15+ Years (at least 10 years in growth roles and 5+ years in leading marketing) in B2B demand generation, digital campaign management, content marketing for SaaS, PaaS, and digital health.
- Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
- Experience in marketing to a Healthcare audience supporting EHR and digital health products:
- Experience in Behavorial and Mental Health provider markets.
- Experience and understanding of the digital health needs of Pharma
- Experience in marketing automation/CRM tools like Marketo, Hubspot, Salesforce, etc. preferred.
- Experience in curating and refining a first-class digital experience with clear customer journeys and performance scorecards designed and implemented for key personas in target segments.
- Have built teams around digital marketing, demand generation, product marketing, etc.
- Have strong leadership skills and a proven ability to attract, manage, mentor, and develop a high-performing team.
- Willingness to travel domestically and internationally as required.